According to research by Gartner, 70% of a company’s mistakes are due to poor communication. A poor workplace communication standard often leaves employees feeling unmotivated, leading to an unhappy and unproductive team.
Creating intentional communication channels is key to creating a culture of trust. It leads to increased productivity, fewer mistakes, a more motivated team, and ensures everyone is aligned on the future.
Why intentional communication is paramount to business strategy
Intentional communication is paramount in the realm of business strategy as it serves as the conduit through which strategic objectives are articulated, disseminated, and ultimately realized. Below we outline 8 key impacts that intentional communication brings to the workplace:
- Alignment: Intentional communication ensures that all stakeholders, from top management to frontline employees, are aligned with the organization’s strategic goals and understand how their roles contribute to achieving them.
- Clarity: Clear and intentional communication helps avoid confusion and misinterpretation. When the strategy is communicated effectively, everyone understands what needs to be done and why, fostering a sense of purpose and direction.
- Motivation: Employees are more motivated when they understand the bigger picture and how their individual contributions fit into the organization’s overall strategy. Intentional communication can inspire and rally employees around common goals.
- Adaptation: In today’s dynamic business environment, strategies often need to evolve. Intentional communication facilitates the dissemination of changes in strategy, allowing the organization to adapt quickly and effectively to new circumstances.
- Credibility: Consistent and intentional communication builds credibility and trust among stakeholders. When leaders communicate openly and transparently about the organization’s strategy, it enhances their credibility and fosters trust in their leadership.
- Innovation: Effective communication channels encourage the flow of ideas and feedback throughout the organization, fostering a culture of innovation. Intentional communication can facilitate the exchange of ideas and insights that drive strategic innovation.
- Performance Management: Clear communication of strategic objectives enables better performance management. Employees can understand how their performance will be evaluated in alignment with the strategic goals of the organization.
- External Perception: Intentional communication also extends beyond the organization to external stakeholders such as customers, investors, and partners. Clear communication of the business strategy can enhance the organization’s reputation and attract support from external stakeholders.
Intentional communication is modeled at the top
Now that we’ve outlined all the ways in which intentional communication benefits your team and organization, it’s up to the leaders to set the tone. Effective communication skills start at the top and build a healthy company culture, break down silos across teams, and foster trust.
At Keystone we provide a diverse array of in-person and virtual workshops to ignite discussions about authentic growth at the intersection of business and human needs. Our sessions cover various themes, including leadership, strategy, and culture. These workshops are designed to infuse leaders from every industry with new perspectives and pioneering ideas with the goal of enriching their workplace environment.
If you need help building your intentional communication plan, schedule a call today: https://www.keystonegroupintl.com/contact/
