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The Keystone Team

Ted Whetstone

As an Impact Advisor with Keystone Group, Ted Whetstone coaches senior leaders to transform their performance, influence, and impact. He brings decades of strategy and change management expertise, facilitating leaders to effectuate change in complex environments, including automotive, technology, pharmaceutical, engineering, food, and manufacturing.

Working at the intersection of strategy and execution, Ted is passionate about engaging organizational vision and individual purpose to drive innovation, collaboration, and collective performance. He understands that the key to success is engaging and aligning stakeholders through change and making them the heroes of a company’s transformation story. Ted empowers his clients to challenge the status quo and replace limiting notions and beliefs with an expanded view of what is possible.

Career Highlights

Prior to becoming a leadership coach, Ted ran a successful management consulting practice, designing and implementing large scale change initiatives with Fortune 500 companies. He also gained a wealth of firsthand experience in sales, marketing, and operations, running companies both domestically and internationally. In the 1990s, he set up and ran the Japanese subsidiary for an American electronics manufacturer, achieving #2 market share in 6 years.

Ted authored the chapter on innovation in The Book on Business From A to Z: The 260 Most Important Answers You Need to Know. 


  • Executive Coaching
  • Leadership Development
  • Change Management
  • Strategy & Planning


  • BS, Materials Science & Engineering, Cornell University
  • International School of Geneva, Switzerland
  • Certified Coach, International Coaching Federation, ACC
  • Certified Harrison Assessment Facilitator