Kurt brings broad B2B and B2C experience in market research, innovation, brand development, and growth strategy. Over the course of his career, he has launched four brands, developed multiple innovation pipelines, created a thought-leadership study presented at the United Nations, and contributed to the establishment of an enterprise-wide division.

His work gives executive teams a clearer view of the customers, markets, and competitive dynamics shaping their growth decisions. Through research, facilitation, and structured working sessions, Kurt surfaces unmet customer needs, tests assumptions, and translates market intelligence into practical choices around innovation, positioning, and execution.

Kurt is particularly effective when an organization needs to move beyond internal perspectives and understand what is really happening in the market. He works with leaders to define the questions that matter, identify critical knowledge gaps, gather relevant customer and competitive insight, and apply the findings to strategic decisions. His approach is collaborative and intentionally practical, involving internal teams throughout the process, so the organization develops greater clarity and conviction.

As an Impact Advisor, Kurt brings an outside perspective to moments when growth decisions carry meaningful uncertainty. Whether an executive team is evaluating a new market, shaping an offering, assessing competitive position, or examining the customer experience, he connects evidence to action and strengthens the quality of the decisions that follow.

Areas of Expertise

• Customer and Market Research
• Innovation and Opportunity Discovery
• Competitive and Situation Assessment
• Customer Experience and Value Delivery
• Brand and Value Proposition Development
• Strategic Facilitation
• Research Design and Insight Synthesis
• Growth and Marketing Strategy