Do You Really Understand Who Your Customer Is? 
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Do You Really Understand Who Your Customer Is? 

Do You Really Understand Who Your Customer Is? Whenever I start a new client engagement, my initial questions always begin with the customer.  Many clients will immediately refer me to their website, where the logos of the companies they work with are proudly presented for all to see. Although displays like this go a long…

Meeting Our 6 Basic Human Needs During This Time of Uncertainty
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Meeting Our 6 Basic Human Needs During This Time of Uncertainty

Meeting Our 6 Basic Human Needs During these times of instability and even chaos, each of us reacts to what is happening around us in a slightly different way. For some of us we might be experiencing different reactions from our employees, from our leaders, from our families and other people in our circles. And…