Double Down

As I got off the phone with my client’s leadership team this morning, I had a big smile on my face. Despite these troubling and uncertain times, they have been a resilient organization that continues to grow. I had the opportunity to dig in and help guide their team and really feel like I have been able to partner with their leaders for greater success during this time.

It made me happy during my meeting with them, as it was a reminder of why I do what I do. I work with many different size clients and businesses to help guide them to success.  My impact on their organization can turn this tough time into an extremely successful opportunity for growth.

Times are changing, but how can you double down as a business leader?  I had to ponder, what other opportunities are out there that we as leaders are pulling back from? We may hold back in presenting an opportunity because we think our clients aren’t ready or it may be an internal dilemma of whether we are ready to take the next step or not. It’s important to let your clients know that you’re ready to take the next step with them and challenge them to do what is needed for their organization’s growth. The time and energy you give to them now is an investment for the future of your business.

Use this time as an opportunity to invest in your business and your people. Continue strategizing and planning on where you want your business to go in the future. Reflect on your core values and what your organization is doing to follow them during this difficult time.

How could you reposition your employees in roles that might allow them to learn and grow during this time? What business strategy needs to shift or change due to the times? Instead of taking a 180-degree change, think about what small changes you can create that will have a larger impact in the future of your business.

Double down on strategy, double down on culture, and double down on your people.